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CLIENT
Liz Earle
ROLE
Creative & Photography Direction
TEAM
Design, Copy, Production, Motion
DELIVERABLES
Photography, Key Visuals, Visual Merchandising, Paid Ads, Organic Social Assets, Digital Screens
OVERVIEW
After the successful launch of Superskin Advanced, with the initiative ‘The Promise of Plump’, we’re preparing to launch the missing piece of the cleanse, tone and moisturise routine - Superskin Advanced Bi-Phase Brightening Essence Tonic.
In doing so we had the opportunity to re-hit with the inclusion of the toner, and push the creative into the new BVI territory. We have now nourished the new BVI and pushed the previous creative into a fresh collection of assets, which also drive messaging around the NEW toner.
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