CLIENT — Liz Earle
ROLE — Creative & Photography Direction
TEAM — Design, Copy, Production, Motion
DELIVERABLES —
Photography, Key Visuals, Visual Merchandising, Paid Ads,
Organic Social Assets, Digital Screens
Organic Social Assets, Digital Screens
OVERVIEW —
After the successful launch of Superskin Advanced, with the initiative ‘The Promise
of Plump’, we’re preparing to launch the missing piece of the cleanse, tone and moisturise routine - Superskin Advanced Bi-Phase Brightening Essence Tonic.
of Plump’, we’re preparing to launch the missing piece of the cleanse, tone and moisturise routine - Superskin Advanced Bi-Phase Brightening Essence Tonic.
In doing so we had the opportunity to re-hit with the inclusion of the toner, and push the creative into the new BVI territory. We have now nourished the new BVI and pushed the previous creative into a fresh collection of assets, which also drive messaging around the NEW toner.
