CLIENT
Boots Opticians
ROLE
Creative & Photography Direction
TEAM
Design, Copy, Production, Motion
DELIVERABLES
Photography, Paid Ads, Digital Screens
OVERVIEW
The client sought to revitalise the creative direction for their new product development (NPD) across digital platforms. The previous creative was deemed outdated and lacked aspirational appeal, necessitating a fresh approach to deliver compelling static and video content. The scope of the project also provided an opportunity to incorporate new product photography, ensuring a modern and engaging visual experience.
